XOP (pronounced “shop” in Portu­guese) was the first and only bilingual—Eng­lish and Portuguese—quarterly magazine and website for affluent Brazilians who traveled to New York and Miami to shop. From fash­ion to real estate, to jewelry and interiors, to fine dining, entertainment, and the perfect gifts to bring back home, XOP was curated to the specific tastes and desires of this untouched consumer market, making it the authoritative sourcebook for what’s possible, chic, and now. XOP’s print distribution was a controlled cir­culation of 50,000: 25,000 in NYC, 15,000 in Miami, and 10,000 in Brazil via Flytour American Express Travel. 

In short, I was responsible for everything: editorial mission, overall design and photographic approach; conceived, assigned, and edited all stories; wrote features and all display copy; art-directed and styled photo shoots; created all budgets and schedules; hired outside vendors; and wrote all marketing materials. XOP’s 60+ edit pages were produced for under $7,000 per issue by me and a talented freelance designer, photo director, and copy editor.